AT-WORK AUDIENCE IS HUGE, AFFLUENT
The study, done by eMarketer in partnership with The Wall Street Journal Online, adds to a growing body of research that shows the Internet should be the prime marketing vehicle for advertisers looking to reach consumers while they work.
"For advertisers who want to reach employed adults during the day, the Internet offers an unprecedented opportunity," said Geoff Ramsey, eMarketer's chief executive.
The eMarketer report found that the at-work audience also has some other enticing traits for marketers. Since 86 percent of users have broadband access at work, they are more likely to shop online, with 60 percent of e-commerce sales coming from consumers at work.
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