INTERNET AD SPENDING CONTINUES TO INCREASE
NEW YORK (AdAge.com) -- Internet advertising spending is increasing steadily and will reach or surpass $8 billion annually by 2006, according to the latest study by eMarketer.
After falling to $6 billion in 2002, Internet ad spending stabilized and has increased by 12.2% this year, according to the e-Marketer report.
According to Geoff Ramsey, eMarketer's CEO, search engine-based advertising and broadband connectivity are among the top trends driving the new growth in online advertising.
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